Over the past several years Seminyak has gained prominence as a destination of choice for a rapidly growing segment of aspirational and affluent international and domestic visitors. Seminyak is a beach resort area at the southern end of Bali, Indonesia, with many luxury hotels, villas and spas, as well as high-end shopping and restaurants. Sleek bars and clubs with busy sunset scenes line Seminyak and Petitenget beaches, which are wide, west-facing stretches of Indian Ocean shoreline with gray sand and good surfing conditions.